Creative Director, Strategist, Producer
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BabyLit Frankenstein Build and Play

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BabyLit Frankenstein Build and Play Icon

BabyLit Frankenstein Build and Play

 
 
 

Adapted from the bestselling BabyLit board book series from publisher Gibbs Smith, BabyLit Frankenstein Build and Play is a creative monster making experience.

The app features adorable illustrations by Alison Oliver and references the spooky literary classic. The lab helps you assemble, dress, and customize your creatures, and then play with your creations.

[Designed, built, and launched in 2016]


Roles & Responsibilities

Concept Development
Product Strategy
Creative Direction
Play / UX Design
Project & Account Management

     
     
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    App Store Statistics

    • Universal
    • 64% iPad; 35%iPhone
    • 2.5k+ downloads
    • 181 MAU (opt-in only)
    • Featured on the App Store 3 times

    Select Press


    App Store Features

    iPhone Market

    iPad Market

     

    Visit App Annie Page » 


    App Store Features (Bundle)

    iPhone Market

    • Not featured on App Store homepage
    • 30 times on App Store category pages

    iPad Market

     

    Visit App Annie Page » 


     

    Select App Store Reviews

    Fun for kids and adults ★★★★★
    My 2-year-old loves this app. The different games seem to be a big hit. She laughs out loud when she gets to the part where she can feed and tickle the creature, but she also loves going back to dress him up or put in the body parts again and again. I love the art, sound effects, and interactions, too, and really enjoy playing with her, or showing it to friends my age.

    Read review on AppFigures » 


    Awesome app! ★★★★★
    My kids love this!

    Read review on AppFigures » 


    Baby Lit Frank Build & Play just made me the coolest uncle ★★★★★
    I love how this presents a classic is such a great way for little ones. I'm sure it will make then more likely to pick it up when they're older. The story boards make it fun to listen or read. The building games were a big hit and are good skill building for matching and fine motor skills as well as creativity for a range of ages. (It is even pretty fun for uncles. I built a hipster Frankenstein and sent a picture of it to a friend).

    Read review on AppFigures » 


    Great Halloween Fun and Learning for Young Ones!! ★★★★★
    This is a new Halloween favorite in our house! Not only does the app offer a kid friendly version of the take of Frankenstein, but kiddos can also easily build their own friendly Frankenstein monster, using their fine motor skills, design clothing for him, and even change the color of his monster skin. Once finished, they can explore how different actions effect their creation, and take photos of their new friend. A light touch, an iPad tilt, shake, tap, all effect this friendly monster differently! I highly recommend this app for early learners some kids with special needs, kids with fine motor delays, and kids working on emotions! It is must have!

    Read review on AppFigures »