Brianne Baker

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Kinspire Health | Pediatric Therapy Platform

Increasing caregiver engagement by 70%

Kinspire Health is a pediatric Occupational and Speech therapy platform where caregivers and therapists interact to solve sensory processing, emotional regulation, and speech issues.

Role:

Head of UX, Sole Designer

Year:

2023

Duration:

1 Year

Team:

CEO, Head of UX, 2 Developers

Deliverables:

Stakeholder Interviews, User Testing, Data Analysis, Prototypes, Final Designs

Problem

Therapists provide treatment plans in the app but caregivers struggle to implement them.

Solution

Habit loops are key.

Key Insight

Caregivers need guidance when using the Treatment Plan.

Only 10% of Caregivers are engaging with the Treatment Plan daily
Caregivers are overusing the chat feature because they need clarification about how to use their Treatment Plan
Caregivers are experiencing Choice Overload in the Treatment Plan
Habit-building apps in other segments of the healthcare sector use behavioral design with impressive results

Therapist interviews say they lack the tools to create crucial activity types, such as routines and activity lists.
Therapists are hacking the activity creation tool to create routines and activity lists.
Therapists need to provide alternatives to individual activities to suit the child's mood and energy level.

Only 10% of Caregivers are engaging with the Treatment Plan daily
Caregivers are overusing the chat feature because they need clarification about how to use their Treatment Plan
Caregivers are experiencing Choice Overload in the Treatment Plan
Habit-building apps in other segments of the healthcare sector use behavioral design with impressive results

Key Insight

Therapists are lacking proper tools.

Therapists say they lack the tools to create crucial activity types, such as routines and activity lists
Therapists are hacking the activity creation tool to create routines and activity lists
Therapists need to provide alternatives to individual activities to suit the child's mood and energy level

Therapist interviews say they lack the tools to create crucial activity types, such as routines and activity lists.
Therapists are hacking the activity creation tool to create routines and activity lists.
Therapists need to provide alternatives to individual activities to suit the child's mood and energy level.

Therapists say they lack the tools to create crucial activity types, such as routines and activity lists
Therapists are hacking the activity creation tool to create routines and activity lists
Therapists need to provide alternatives to individual activities to suit the child's mood and energy level

Read the Research

First Iteration

Daily practice to-do list

Design a habit loop around the Learn, Try, Reflect model
Provide caregivers with a way to reflect on daily progress, engage with the their therapist, and track the progress over time
Reward caregivers in the form of a streak counter and celebratory messages

Therapist interviews say they lack the tools to create crucial activity types, such as routines and activity lists.
Therapists are hacking the activity creation tool to create routines and activity lists.
Therapists need to provide alternatives to individual activities to suit the child's mood and energy level.

Design a habit loop around the Learn, Try, Reflect model
Provide caregivers with a way to reflect on daily progress, engage with the their therapist, and track the progress over time
Reward caregivers in the form of a streak counter and celebratory messages

Second Iteration

Treatment plan combined with daily practice

Provide caregivers with a featured task in each category
Allow for choice in each category to prevent boredom and allow caregivers to cater to the child's mood and energy level
Give therapists the ability to create routines and activity lists

Therapist interviews say they lack the tools to create crucial activity types, such as routines and activity lists.
Therapists are hacking the activity creation tool to create routines and activity lists.
Therapists need to provide alternatives to individual activities to suit the child's mood and energy level.

Breakdown of the Solution

How we improved features to boost engagement

Habit loops motivated caregivers by

Providing a daily cue linked to an emotional state (build a better relationship with your child)
Building a routine for the series of actions: Learn, Try, Reflect
Reinforcing the behavior by providing both intrinsic (becoming an expert) and extrinsic (congratulatory messages) rewards

Providing a daily cue linked to an emotional state (build a better relationship with your child)
Building a routine for the series of actions: Learn, Try, Reflect
Reinforcing the behavior by providing both intrinsic (becoming an expert) and extrinsic (congratulatory messages) rewards

Delivering clarity increased engagement and accurate data management by

Providing greater scanability and clarity of purpose
Improving data collection with distinct content categories
Allowing caregivers to record all activity types separately and accurately

Providing greater scanability and clarity of purpose
Improving data collection with distinct content categories
Allowing caregivers to record all activity types separately and accurately

Featuring tasks alleviated confusion by

Addressing Choice Overload without preventing caregivers from going the extra mile
Rewarding caregivers for one task per day, while giving extra credit to those who complete more
Improving communication between therapists and caregivers with Daily Reflections

Addressing Choice Overload without preventing caregivers from going the extra mile
Rewarding caregivers for one task per day, while giving extra credit to those who complete more
Improving communication between therapists and caregivers with Daily Reflections

Final Product

Kinspire Health pediatric therapy platform

Let's talk.

look@brianne.work

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