Design Leadership, Research & Strategy

Showtime Roadies (SXSW)


Shut the Truck Up
SXSW Game Ad for Showtime

Showtime is a major sponsor of SXSW. In 2016, they wanted to promote their new show Roadies in their SXSW GO app. 

The brief was to create a memorable experience that would promote the new Roadies show, entertain conference attendees, and award prizes while they waited in long lines for speakers, concerts, and parties.

Night & Day developed the app as a whitelabel for Potion Interactive in New York. My team pitched a Tetris-style game where players try to load up as much gear as possible in a short time frame. Showtime loved the idea and even accepted our tongue-in-cheek title. The game included 9 unique, timed puzzles that increased in difficulty. After a player completed 3 levels, they were offered a chance to enter to win a pair of Bose headphones. 

[Designed, built, and launched in 2016]

Roles & Responsibilities

Creative Direction
Concept Development
Game Design
Project & Account Management


Process Snapshot

Paper Prototype



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