Creative Director, Strategist, Producer
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Wirly

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Wirly
Roll through mazes

 
 
 

For the launch of the Apple TV HD, Apple asked Night & Day to create a game designed for the new tvOS experience. We took the opportunity to create an all-ages experience and develop a new proprietary property. Inspired by a classic Nintendo game, Wirly has the player rotating the entire world so they can use gravity to fall where they want to go.

Our new interpretation was created from scratch in four weeks by five people. The game features original music, characters, and puzzles across twenty unique levels. (In an update we released it for iOS devices as well.) While it ended up not being featured much by Apple, it remains one of my favorite projects.

[Designed, built, and launched in 2015]


Roles & Responsibilities

Creative Direction
Identity Design
Game Design
UI / UX

 
 
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App Store Statistics

  • 2k+ downloads
  • 36 MAU (opt-in only)
  • Played 4.5k+ times (opt-in only)
  • Featured on the App Store 12 times

App Store Features

iPhone Market

iPad Market

 

Visit App Annie Page » 


 

Select App Store Reviews

Great design ★★★★★
Cool look, music, and gameplay. Overall great design. Adults and kids, I would say first grade and up, will dig it. The later levels are definitely challenging. 

Read review on AppFigures » 


Awesome Game ★★★★★
Couldn't stop playing the game!!! Challenging but not too frustrating. Can't wait for more levels!!!

Read review on AppFigures »