Creative Director, Strategist, Producer


b. 1986, HK.

Self portrait, Copenhagen 2017

Self portrait, Copenhagen 2017

Brianne Baker

I'm a Portland-based designer interested in emerging technologies and people at both ends of the age spectrum. Throughout my career I've explored how technology can improve, augment, and expand access to education around the world.

I've designed and produced over 60 mobile apps for Night & Day Studios, where I currently serve as Creative Director. While Night & Day makes apps for people of all ages, we have often focused on children from 6 months to 8 years of age, which creates particular design challenges in accessibility and ease of use that translate well into other fields such as elder tech, literacy, and universal design.

So far the apps I've worked on have been played more than 100 million times in over 80 countries around the world. I've worked with some of the biggest brands in the world (Sesame Street, Super Bowl) and smallest-but-most-fun (Peekaboo Barn, BabyLit).

I have a background in visual design, UI/UX, and front-end development. Tracking the ever-changing trends and technological advancements in the industry is vital to my position, but my most valuable insights into the design of kids’ apps come from working directly with children and seeing their immediate reactions to my designs.

In addition to software, I provide artistic direction for Night & Day’s licensing efforts including the Peekaboo Barn style guide and physical products line. I am currently writing a book on design patterns and play patterns for kids’ apps.

There is nothing like direct observation and participation for understanding our audiences and overcoming our differences. As Mark Twain recognized, "Travel is fatal to prejudice, bigotry, and narrow-mindedness." My life and my work have been greatly improved by my travels; so far my list includes 27 countries in Europe, Asia, and North America, and I plan to keep going.


Selected CLIENTS & Partners

Silvergate Media
American Greetings
Gibbs Smith
McGraw Hill
Kid Made Modern
Potion Interactive

Other Clients & Partners

Sesame Workshop
Kid Made Modern
Mattel / HIT Entertainment
Warner Bros.
Eric Carle
Ed Emberley


Adobe Creative Suite: AI, PS, AE, INDD, Acrobat
Slack, Basecamp
Pages, Microsoft Word
Numbers, Microsoft Excel

App Submission & Marketing Experience

App Store Submission and Marketing Requirements
App Store Analytics
Google Play Submission and Marketing Requirements
Google Analytics
Amazon App Store Submission and Marketing Requirements
COPPA Compliance


Kidscreen Summit 2016
App Licensing: The Seven-Year Itch

Book Expo of America 2012
Digitizing Your Content Panel



Brianne is a talented designer focused on details, objectives and usability. Working with Brianne was fantastic and I am looking forward to opportunities in the future to work together.
— Ethan Smith-Gilespie / CEO at The Program
While working with Brianne I had a high level of confidence in the quality of what we were delivering. This was due to her exceptional skills in organizing a new concept and evolving it to the end product. Her depth of knowledge around new industry tools and practices combined with creative ideas helped contribute to superior results. I enjoyed learning from Brianne as much as collaborating with her and hope to find new projects in the future we can work together on.
— Brynje Enderly / Senior UX Designer at Nike
Brianne has an innate ability, honed through ten thousand hours of practice, to use inductive reasoning, apprehend the whole picture, synthesize a solution, and then steadfastly move the practical design toward the ideal outcome she envisioned all along. She has a realistic awareness of what has failed in the past, broad and current industry knowledge, and a geeky enthusiasm for new ideas. It is rare for someone of vision to understand trivial details like hours worked or budget remaining, but Brianne is passionate about keeping things doable and profitable. She has great taste and natural style which are invaluable in a creative director. She’s got a sterling work ethic, but can also crack jokes or sing karaoke with the team. Finally, Brianne is a natural teacher and mentor to junior staff, and a clear communicator with clients and owners.
— Nat Sims / Founder, Night & Day Studios
I collaborated with Brianne on a number of books based on Night & Day apps—“Peekaboo Wild,” a bilingual edition of “Peekaboo Barn,” and “Peekaboo Barn Farm Day.” Brianne always shared great vision, communicated clearly, gave constructive critique, and was generally a pleasure to work with. I hope that one day we will work together again!
— Susanna Chapman / Designer at CandleWick Press

Inspirational Talks

Recent Reads